Same model , very diferent results

 This image was lit using a soft box up high above the model and a reflector placed under her to reduce the shadow under her chin with a kicker light off to the left and down low.
As you can see this produces a beautiful light and is great for giving a very even and soft result. I've never photographed a woman and she didn't like this type of shot as it is very flattering and makes almost anyone beautiful. 

 This shot is taken using just one light a Lowel ID video light shot on a Nikon 85mm prime at F1.8, and a reflector. You can see its the same model but by just changing the light you change the whole mood and look of the shot almost changing the whole face. The light is harder and set directly in front of the model and raised up until you get the butterfly shadow under the models nose.
This type of light simulates the hay days of Hollywood and actresses such as Garbo and Audrey Hepburn. It creates a very classic look which can give you very stunning and very timeless looks.  

For this final shot it is good old 45 degree with a big soft box , This again shows you how you can adjust and sculpt and create very different results for the same face.


I'm sure you will agree that although its the same model the 3 portraits are very different in feel and mood. With a good looking model you will get away with lighting with any of these methods. However as I'm sure a few of you have noticed not all people you are asked to photograph will be as easy.
Just remember,  that everyone can take a good pic its up to you as the photographer to find that persons inner light and use the correct lighting to illuminate it.